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Discovery, British Eurosport and Cartoon Network are among the 25 new premium channels to roll out on EE’s TV service.

Yesterday brought a close to ITV’s impressively grown up police procedural Unforgotten (9pm) as the slow burning cold case drama wrapped up its carefully spun tale in an emotional sixth and final episode.

Consultant Graham Lovelace said if effectively coupled with Sky’s new ad targeting capabilities, more relevant advertising could be beamed to specific devices, overhauling television’s current targeting capabilities.

Last night saw the 11th series of BBC One’s The Apprentice (9pm) reach the halfway point as the show about professional nonsense-dispensing finally provided a bit of a shock for viewers.

Joined by his trusty partner, the youthful and clever DI Hathaway (Laurence Fox), the initial return of Lewis brought in a whopping 10.6 million viewers way back in January 2006.

Likely driven by the arrival of the Rugby World Cup, chief executive Adam Crozier said the commercial broadcaster was on track for another year of double digit profit growth.

Monday night saw the second half of preachy – yet gently informative – BBC One Show, Hugh’s War on Waste, increase its audience by a massive 38% week on week and easily stole yesterday’s biggest 9pm audience from its competitors.

Fans of fancy prime time soap opera Downton Abbey were in for a difficult Sunday evening as the aristocratic Crawley family finally waved goodbye after six series of rose-tinted nostalgia and a rigidly dependable class system.

Ignoring all current medical advice warning against sedentary lifestyles, Britons will watch an average of 5.7 hours of TV a day this Christmas across various screens.

Thursday night saw ITV air the penultimate episode of well-received cold case drama Unforgotten (9pm) which, despite the declining ratings, continued to outperform its timeslot rivals.