The appointment comes as the broadcaster looks to drive the consumer facing element of its data strategy.
More Tv articles
For the second week in a row ITV’s new crime thriller Safe House secured the 9pm slot for the commercial broadcaster as Captain Happiness himself, Christopher Eccleston, continued to protect a family in his care.
Despite continued popular programming from the BBC in March, iPlayer requests were down by 44 million compared with February.
This weekend saw Britain’s Got Talent (8pm), ITV’s hugely successful Saturday night serving of frothy family fun, secure its biggest audience so far this series.
After dealing with severe hunger, dehydration, separation and fraying tempers, Thursday’s night visit to The Island with Bear Grylls saw the female camp face their biggest challenge yet (apart from navigation, obvs).
Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, shows how the traditional TV spot continues to be a powerful form of advertising in the UK.
The UK’s second largest commercial broadcaster takes the Grand Prix – as MediaCom wins Most Connected Agency for the second year running and Manning Gottlieb OMD wins Best Connected Campaign for John Lewis and ‘Monty the Penguin’.
ITV continued to bring the ‘hilarity’ as its new Wednesday night comedy line-up returned for a second week.
Last night saw BBC One signal the turn of former EastEnders Live line-fumbler Jo Joyner’s time to shine in Ordinary Lies (9pm), as the tale of everyday working folk with a habit for dispensing porkies came to an end.
In the UK the company achieved the highest customer growth in more than a decade, adding 127,000 new customers – up 41% up on 2013 – as it posts solid financial results.
