Sky AdVance will connect TV and online audiences and uses the broadcaster’s viewing and device data to help advertisers address the most relevant audiences via whichever screen they are currently using.
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The Rugby World Cup and the return of Downton Abbey pulled in solid audiences for ITV.
The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.
Monday night saw Channel 4 launch its latest ‘ground breaking’ documentary, with SAS: Who Dares Wins (10pm) delivering a giant dollop of shouty and sinewy alpha male aggression.
UTV is Northern Ireland’s biggest commercial channel and on completion of the deal ITV will own 13 of the 15 regional licences for the Channel 3 network – as well as new channel UTV Ireland.
After lulling viewers into a comforting sense of familiar calm for four weeks now, last night’s trip to Downton Abbey (10pm) had a deliciously nasty and grotesque surprise in store for fans.
September was a strong month for commercial broadcasters, with revenues up across the board.
For the second night in a row Lord Alan of Sugar and his band of marketing mercenaries stormed the 9pm slot for BBC One, with the sophomore episode of The Apprentice giving viewers an unprecedented twist.
Wednesday night brought the eleventh series of cringe-powered reality show The Apprentice (BBC One, 9pm) to the nation’s screens, as another hoard of buzz-word spouting ‘professionals’ entered Lord Sugar’s arena.
Whatever the reason for the shock departure of the BBC’s director of TV – and there could be many – it brings to attention a much bigger danger facing the Corporation.