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Millward Brown’s AdReaction study is the first in the world to reveal the use, behaviour and receptivity to advertising of multi-screen users.

Saturday saw rugby fans bid farewell to a sporting legend as Brian O’Driscoll played his final international rugby match, securing a peak audience of 6.2 million.

Thursday brought a suspiciously quiet night for UK television audiences, with the biggest show of the day being watched by less than 6 million people.

Three out of the four big pay TV suppliers in the UK are neglecting to provide enough innovation to develop addressable advertising systems, an industry expert has warned.

“The Connies”, back for their second year, saw Carat dominate the proceedings for its work on Very.co.uk – taking both the Grand Prix prize as well as the trophy for the Most Creative Campaign.

At the annual Connected Consumer Conference on Wednesday, industry was told that the reality of TV consumption is not online, but in live broadcasting.

Owners of the new range of Panasonic VIERA TVs will be able to use Freetime to roll back their TV guide for the past seven days, access all the main on-demand services and receive daily programme recommendations.

Among the first titles available for purchase will be American Hustle, with The Amazing Spiderman, 21 Jump Street and Breaking Bad set to follow in the coming weeks.

The BBC’s on-demand platform, iPlayer, has relaunched today after being rebuilt “from the ground up” to ensure it is fit for the future, the Corporation has announced.

Due to air this Spring, the 10-part series is an original adaptation of the film of the same name.