Simon Daglish, the group commercial director of ITV, has said that ad fraud and poor quality audience data is holding TV back from being traded programmatically in the same way video-on-demand content is.
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While residential broadband penetration is expected to soon top 100 million US households, traditional pay TV services have peaked and are in decline, according to new research from The Diffusion Group.
In the final of our special reports, Suzy Young uses the latest ad spend data to explain the growth in the TV market.
AOL Platforms and Multi Channel Network (MCN) have today announced an upcoming pilot in Australia to run the world’s first integrated programmatic private marketplace for TV.
Thursday night saw Channel 4 launch a shiny new series of 24 Hours in A&E (9pm), one of the many similarly-formatted and cost-effective documentaries that the broadcaster has fallen in love with in recent years.
The tenth series of BBC One’s long-running and lucrative competitive-cretin show The Apprentice (9pm) secured the 9pm slot last night, although last night’s backstabbing antics yielded the lowest audience yet.
MPs in particular are failing to provide the right solutions, says Raymond Snoddy. So what should the decision-makers do to ensure a fair and stable system to fund the Beeb?
Tuesday evening saw James Nesbitt’s anguished face return to TV screens with the début of BBC One’s challenging new drama The Missing (9pm), cementing a solid evening for the broadcaster.
Available on Freetime for £3.99 a month, ‘Hopster’ will offer “popular shows in a fun, safe and visually engaging environment.”
Monday evening brought a deluge of soapy froth and gritty thrillers to the nation’s TV screens, with the prime time festivities kicking off with a (relatively) quiet trip to the peaceful Yorkshire village of Emmerdale at 7pm.