Sky has announced two major enhancements to its new advertising service, Sky AdSmart, in a bid to give advertisers more control over their TV campaigns.
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Channel 4 has announced that 4oD is to evolve into a brand new digital hub, All 4 – a single online destination which will present all of the broadcaster’s linear channels, digital content and services in one place
Just one night after BBC One’s successful lady-focused drama In the Club wrapped up, Wednesday saw ITV take the mantle of strong female-led prime time programming with the return of Scott & Bailey.
70% of advertisers, media companies and agencies believe that it is important to be able to buy audiences in a “holistic way”, across all screens including TV and video platforms – but broad adoption “is out of sight”.
The number of households watching online TV and video (over fixed broadband networks and across 51 countries) will reach 706.5 million in 2020, up from 197 million in 2010, according to a new report from Digital TV Research.
Viacom has today become the first US company to control a British public service broadcaster after closing a £450 million deal to buy Channel 5.
Tuesday night’s prime time entertainment brought one final terrifying labour-related shriek as the brooding ladies of In the Club (BBC One, 9pm) had to wrap up their dramatic and disastrous personal lives.
Channel 4 has told Ofcom that if the regulator goes ahead with proposals for changes to the licence obligations for London Live, it would “fundamentally alter” the nature of the service ESTV are providing.
In an industry first, BARB, the TV audience measurement body, has announced that it is now able to capture viewing data from tablet devices – including both iPad and Android.
A total audience of 5.5 million viewers tuned in for the three and a half hours of coverage, resulting in a 26% share.