More Tv articles

There seems to be a growing body of opinion that mass marketing – and the waste that comes with it – is the way to go, says Dominic Mills – The trouble is that none of this fits well with the drive for accountability.

Newsline has captured the thoughts of experts on the role of data and metrics in television advertising – and asks what the future has in store.

5.4 million (down from the opening episode’s 7.4 million ) viewers watched as one of the Muskehounds had to face up to his past, netting a 22% share and a fittingly fun end to the weekend.

Freesat will become the only free TV platform or service to feature the BBC apps.

The Silent Witness (BBC One, 9pm) gang snapped on their latex gloves, perfected the super serious expression that comes with the job and headed off for one last case.

The cost of multi-platform audience measurement could act as a barrier for advertisers and agencies if it outweighs the potential benefit derived, industry has heard.

Second screening has made a key feature of smart TVs largely redundant before they’ve even begun to be understood, says Research the Media’s Richard Marks.

Last night mercifully saw Channel 5’s carnival of desperation and shamelessness finally wrap up, five days over schedule and with a newly crowned winner.

Experts representing broadcasters, researchers and agencies have told advertisers they should not simply chase ‘likes’ or measure the volume of tweets, but rather leverage the data and insights they reveal about audiences.

Available on Sky’s platforms, the channel forms part of a wider four year partnership with Sky and is to become ITV’s biggest partnership with a platform operator.