The cost of multi-platform audience measurement could act as a barrier for advertisers and agencies if it outweighs the potential benefit derived, industry has heard.
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Second screening has made a key feature of smart TVs largely redundant before they’ve even begun to be understood, says Research the Media’s Richard Marks.
Last night mercifully saw Channel 5’s carnival of desperation and shamelessness finally wrap up, five days over schedule and with a newly crowned winner.
Experts representing broadcasters, researchers and agencies have told advertisers they should not simply chase ‘likes’ or measure the volume of tweets, but rather leverage the data and insights they reveal about audiences.
Available on Sky’s platforms, the channel forms part of a wider four year partnership with Sky and is to become ITV’s biggest partnership with a platform operator.
Tuesday night saw Emmerdale (ITV, 7pm) restart its campaign for ratings glory, after ending 2013’s race as the nation’s third favourite soap, despite having a stellar year.
Research from Futuresource Consulting reveals that of the 225 million TVs shipped worldwide in 2013, 44% offered smart features and this figure is expected to rise to over 80% in the next three years.
Specific Media’s new targeting tool allows advertisers to accurately reach online users based on their TV viewing. Specific’s Gavin Johnson tells Newsline why the project means big things for advertisers.
Specific Media’s new tool – which fuses data from Nielsen and BARB – aims to join the dots between TV and online to allow for a “truly robust” cross-media campaign.
The digital evolution is seeing consumers become the beating heart of a brand campaign, says SMG’s Simon Pont. But it’s more than just placing people centre stage – it’s about giving consumers a genuine role to play.