With FAST platforms cashing in on US audiences, Nick Swimer asks why free ad-supported streaming TV has been slow to infiltrate UK CTV planning
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Andy Jones, head of agency development at Samsung Ads busts four myths of TV advertising in the age of streaming.
Four panelists at Mediatel’s invite-only Year Ahead event tomorrow reflect on key media issues from 2022.
The media industry needs to come together to stop the ‘bedrock’ of the TV landscape being eroded.
The Qatar World Cup Final between France and Argentina attracted a combined average audience of 11.83 million across BBC One and ITV.
100% Media 0% Nonsense: There is rightly so much excitement about TV with new entrants, new products and new advertising opportunities. But the mistakes of digital media’s past must not be allowed, writes the editor.
By way of an attempt at gentle ribbing, Stephen Arnell gives his industry predictions for the ‘telly’ world over the coming year.
In brief: ITV attracted a peak of 20.4 million viewers on linear and streaming for England’s win against Senegal on Sunday.
In brief: The BBC attracted an average of 6.25 million viewers for the opening match in the Fifa World Cup in Qatar.
At its annual ITV Palooza event, the commercial broadcaster unveiled tools which enhanced its targeting, matching and measuring capabilties.