Partner content: Comscore’s CEO Bill Livek looks at how measurement is evolving to fit the next generation of media.

Bob Wootton gets a lesson in cross-industry audience research as he recalls his experiences of attending virtual events over lockdown 2

Nick Manning assesses the opportunities for cross-media measurement and responsible attention.

The World Federation of Advertisers has published its long-awaited framework and technical solution to ensure a better overview of the reach and frequency of advertising.

The ad boycotts of today will go the same way as the media sieges of old, writes Bob Wootton.

As we approach the fourth anniversary of the ANA’s prescribed solutions to media transparency, Nick Manning looks at how things have changed.

Sponsor content: Our research shows that whilst there are a lot of opportunities in CTV advertising, there are still a lot of unanswered questions, writes Comscore’s Guido Fambach.

The ISBA/PwC report into supply chain transparency, vital as it is, only tells half the story. Here, Nick Manning looks at the other side of the equation.

Dominic Mills looks at the true role of advertising in helping get the economy back on track. Plus: the Guardian tells it like it is; and a new naming convention for agencies.

An industry topic du jour, inhousing threatens the status quo, if not ultimately agencies’ very raison d’être, writes Bob Wootton. Or does it?