Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.

Mediahuis Ireland’s titles, including the Irish Independent, Belfast Telegraph and Sunday World, will join the online publishing collective.

UK CEO Phil Hall has also been appointed group chief commercial officer, among other executive promotions.

Advertisers are putting a greater focus on more accountable agency compensation and desire more transparency, according to a report from the World Federation of Advertisers and MediaSense.

The gaming app knew its audience was big on Facebook and Instagram, so sought to push social engagement as part of a campaign around its 10-year anniversary.

While only 16% of young people surveyed claimed to read news online, a passive data analysis of online consumption found 72% were engaged with news brands.

According to Barb’s latest survey, Netflix and Disney+ ad tiers have continued to grow substantially quarter on quarter.

In addition, the streamer has sold out all of its inventory for its Christmas Day NFL games.

The fund aims to support and amplify advertising that seeks to drive more sustainable behaviours.

The collaboration aims to authenticate demographic profiles of audiences across Ozone’s view of online reading behaviours.