The AMC will seek to establish and uphold professional measurement standards within the European media market.

Ocean Outdoor and JCDecaux have again donated space across major sites in the UK in recognition of Holocaust Memorial Day.

On Friday, Meta began testing ads on its microblogging platform. Brands are considering renewed concerns over brand safety on Meta platforms, but Threads may be too good to pass up.

“Making Every Journey Matter for 25 Years” was created in collaboration with VCCP and Wavemaker UK, and will run throughout the year.

An overwhelming majority of advertisers are looking to make changes to their agency compensation model in the next three years. MediaSense’s chief strategy officer breaks down why and explains the hurdles to change.

Nick Wright discusses his vision for the new collective that involves bringing media and creative closer together and focusing on culture and talent.

Epidemic Sound wanted to establish itself within London creative communities, and turned to the Outernet and OOH to gain targeted trust among artists.

More positively, the latest IPA Agency Census found that the number of women in the C-suite and the proportion of non-white employees both saw an increase, while staff turnover fell.

Public trust in advertising rose again and has increased nine percentage points since 2022, according to the latest survey from the AA and Credos.

Netflix boasted its biggest-ever gain in quarterly net subscribers in Q4. Now, executives are turning their focus to releasing its first-party adtech stack in more markets.