TikTok head of measurement for Europe & Israel Steve Lockwood argued for a more holistic view of measurement he dubbed ‘outcome-based measurement’ to replace attribution.

A relative lack of sensitivity to significant price increases over the past year is evidence of marketing’s effectiveness for businesses, argued Ian Whittaker at last month’s Future of Media conference.

Jack Benjamin is joined by Omar Oakes and Nicola Kemp to discuss hybrid working pressures and why TV advertising has suffered this summer.

New surveys from Newsworks and the News Media Association found that the public, as well as newsbrand editors and MPs, is overwhelmingly concerned with how AI can be used to create fake news ahead of next year’s general election.

A panel at The Future of Media delved into why and how moving toward a single measurement framework is the future of measurement.

The industry well-being charity Nabs’ ‘All Ears’ report shows that for many, stigmatisation of mental health is still a barrier to getting help in the workplace.

Culture Secretary Lucy Frazer and Shadow Culture Secretary Thangam Debbonaire have set out competing visions for how they will even the playing field between publishers and tech companies.

Analysis: A surge in Amazon’s advertising business has confirmed one of media’s most important trends right now.

Third-quarter earnings season is well upon us, and editor-in-chief Omar Oakes and reporters Jack Benjamin and Ella Sagar results from Spotify, Netflix, and media holding companies.

Analysis: Threads’ nearly 100 million MAUs after three months dwarfs Mastodon and Bluesky’s userbases.