Influencer CEO Ben Jeffries and chairman Stewart Easterbrook discuss the growth prospects for the independent influencer marketing agency and why influencers are getting looks for both creative and media budgets.
ARCHIVE ▸ Jack Benjamin
Google’s new AI photo editing feature “has the potential for misuse on a mass scale” despite its impressive tech, according to some tech experts.
According to the agency’s CEO and global client director, brands have taken a more “unified” approach to advertising against both the Olympics and Paralympics this year.
Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.
Industry leaders expressed dismay at GARM’s shuttering due to the lawsuit filed by X and called on advertisers to steer clear of the platform.
WBD reported a $9.1bn impairment charge on its TV networks division. Here’s what you need to know about the state of the company.
Spotlight will provide landing pages for popular IP that will help organise and promote upcoming entertainment releases.
Jack Benjamin and Omar Oakes discuss major stories, including the verdict in Google’s US antitrust case and how social media companies have been implicated in the spread of far-right violence across the UK.
Streaming profitability was attributed to price increases and improved ad revenue. But are price hikes sustainable?
Analysis: Google was found to be a monopolist. What does it mean for the future of search?