Public trust in advertising rose again and has increased nine percentage points since 2022, according to the latest survey from the AA and Credos.

Netflix boasted its biggest-ever gain in quarterly net subscribers in Q4. Now, executives are turning their focus to releasing its first-party adtech stack in more markets.

The broadcaster has inked a new deal with the Department for Education amid other partnerships as it looks to diversify commercial prospects in the digital age.

The acquisition is expected to close later this year and follows a multi-year process of selling Kantar’s media business.

Hearts & Science CEO Garrett O’Reilly joins Jack Benjamin to discuss the agency’s growth strategy and why he believes responsible marketing remains key to any future-facing organisation.

TikTok has shut down in the US, but uncertainty remains over whether the ban will actually be enforced by the incoming Donald Trump administration.

VCCP Media sought to take advantage of last-minute Christmas shoppers via radio and OOH activations in London alongside national display and social activity.

A new sustainability pillar has also been added to the framework.

A greater number of marketers cut spend in audio, video, OOH and publishing in Q4, according to the latest IPA Bellwether Report. 

AMI will look to provide exclusive benefits for member agencies and foster closer ties with mutually relevant media owners.