Analysis: Snap executives were repeatedly questioned by investors over the volatility of brand adverting spend in the company’s Q2 earnings call.
ARCHIVE ▸ Jack Benjamin
Analysis: The social media giant is leaning in to its AI development as a way to eventually provide all-in-one ad solutions for brands.
The latest quarterly Rajar figures are out and commercial radio broadcasters have reacted with jubilance over continued growth.
Rajar Q2 2024 analysis: The addition of North has provided the Global station’s breakfast programme with a double-digit boost in weekly reach.
Rajar Q2 2024 analysis: Share of listening on digital platforms continued to grow relative to AM/FM radio in Q2, according to new Rajar figures.
Rajar Q2 2024 analysis: Commercial radio has notably continued to increase its share of listening relative to the BBC, achieving a record share of 55%.
The AA taskforce’s first report urges advertisers to learn about AI tools at their disposal while cautioning about the need to do so with safety and legality in mind.
Co-founders Stephen Colegrave and Peter Jukes still believe in the advantages of print. The pair discuss a new culture edition under consideration and taking on the US market.
Analysis: Tech and social media companies offer certifications as a way to help improve agency relationships.
The ChatGPT developer is throwing its hat into the search ring and says it wants to work with publishers to improve the product. But how friendly will this tool be when it comes to referral traffic?