The gaming app knew its audience was big on Facebook and Instagram, so sought to push social engagement as part of a campaign around its 10-year anniversary.

While only 16% of young people surveyed claimed to read news online, a passive data analysis of online consumption found 72% were engaged with news brands.

According to Barb’s latest survey, Netflix and Disney+ ad tiers have continued to grow substantially quarter on quarter.

In addition, the streamer has sold out all of its inventory for its Christmas Day NFL games.

The fund aims to support and amplify advertising that seeks to drive more sustainable behaviours.

The collaboration aims to authenticate demographic profiles of audiences across Ozone’s view of online reading behaviours.

A new DCMS report has found linear TV viewing time will decline to a 25% share by 2040.

The broadcaster is anticipating a year-on-year fall due in part to fewer bookings as a result of uncertainty in the lead-up to the UK budget.

Wavemaker helped William Hill sponsor football docu-series Gaffer, supporting the campaign with a multichannel media plan aimed at extending the brand’s reach beyond game day.

Sports viewership grew six percentage points quarter on quarter, while ad-supported streaming services received an 8% bump in subscription in part thanks to interest in the Olympics.