The Daily Mail’s commercial arm announced strategy to target the 13m gamers in its extant audience for new content.

Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.

Waterson has served as interim editor-in-chief since February.

During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.

YouTube’s ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.

The company reported revenue growth of 21% in Q1, helped by 85% growth in smaller advertisers using the platform.

A World Media Group panel in London discussed how AI has the potential to upset the status quo, even though progress is slower than expected.

While 50% of 18-34s say they trust advertising, just 39% of 35-54s and 22% of those aged 55-plus agree, according to AA research.

An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.

Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.