New shoppable formats and audience-based creative tailoring options hope to attract ad investment for Amazon’s increasing sports coverage.

Leaders from Northern agencies — and speakers at this month’s Future of Media Manchester event — weigh in.

Sky Media’s digital ad and transformation chiefs discuss changing sports viewing habits and how the new Sports Marketplace is helping to democratise live sport for smaller advertisers.

A new study of recently mandated transparency data under the EU Digital Services Act found that millions of users of social platforms in the region post in languages without any human moderation.

The tie-up aims to improve audience targeting for media buyers by integrating Experian’s household consumer insights into FreeWheel’s tech stack.

Andy Carter will replace Bignell as CEO of PMX.

Molly Rose Foundation’s Andy Burrows and Conscious Advertising Network co-chair Harriet Kingaby discuss what’s at stake if advertisers don’t apply pressure to social platforms serving harmful content to teens.

The academic joins Jack Benjamin to discuss the ‘antidotes’ to enshittification, how AI slop is taking over our TikTok feeds, the ethics of chatbots and whether business incentives are aligning with social incentives for technological change in media.

UK broadcasters are betting their new ad marketplace will lure digital-native brands to TV, creating implications for how the medium is bought.

Nando’s is the inaugural UK sponsor for the format, which aims to provide another lower-funnel option for advertisers looking to drive foot traffic to stores.