A panel hosted by MediaSense in Cannes failed to reach consensus on how the media organisation needs to change as media- and data-led marketing becomes increasingly important.

The Creative Industries Sector Plan outlined how the UK wants to become a leader in the “createch” space by more than doubling targeted investment and making it easier for PSBs to collaborate.

Huffman spoke at WPP Beach in Cannes about Reddit’s efforts to become a search competitor, why it’s unique and how brands can tap into communities.

Chief commercial officer Rak Patel and head of sales strategy Sam Hicks join Jack Benjamin for a conversation in the south of France during the ad festival.

Open Call will allow brands to place an open request to creators for sponsored content.

Senior directors of global media Jennifer Burch and Kristina Fields discuss navigating tariff uncertainty, how their relationship with agencies has changed over time and the importance of brand safety.

The group now expects global ad revenue to grow 4.9% to $979bn this year. The UK also received a downgrade due to macroeconomic uncertainty and the forthcoming LHF ban.

Stagwell News Network has launched in partnership with eight publishers as a new study of US adults found rising news consumption and greater ad lift among engaged news consumers.

The broadcaster announced two other commercial innovations at its Showcase event in Manchester: Lead Gen Ads and YouTube Affinities.

Lindsay Hong, co-founder and CEO of the SaaS company, explains how big data can now be used to predict which creative assets work best in different media environments.