There is opportunity for broadcasters in the “fat end of the long tail”, according to Kelly Williams.

Watch: Susan Kingston-Brown on why she views AI as a threat to building unique brands, Omnicom’s acquisition of IPG and the impact of Meta’s changes to content moderation.

Modha and Hill join host Jack Benjamin to discuss the new measurement panel’s goals and timeline, and why the majority of media buying is now spent on outcomes, not eyeballs.

Box office revenue grew 10% and admissions an estimated 8% compared with January 2024, thanks to a slate featuring both popular holiday holdovers and Bafta-nominated arthouse films.

At the LEAD conference, Bryant espoused the importance of trust in advertising and addressed concerns around the government’s stance on AI and less healthy food restrictions.

Commercial radio listening fell modestly from Q3 to Q4 to 39.9m, but listeners still grew by 2% year on year.

Commercial audiences helped drive 1.6% growth in total radio listening in Q4 as Global capped off a strong year of growth despite a milder quarter for listening.

The presenter was absent for much of Q4 amid a successful cancer treatment, but the popular breakfast show managed to grow listeners and remain the top commercial broadcast in its timeslot.

Total share of digital listening fell in Q4 and ended roughly flat year on year, according to the latest Rajar figures.

James Townsend speaks to The Media Leader about the challenger agency group’s plans and how it is scaling an “entrepreneurial culture” in new markets.