Linear-like control of streaming ad pods is the latest technology to blur the lines between linear and streaming advertising. Steve Reynolds, CEO at Imagine Communications, believes the final barriers to true Total TV are organisational.

The subtitles are expected to attract a wider audience, including among German-only speaking children of parents who moved from South Asia.

The Sagemcom Android STBs are the latest step in a two-year project to upgrade the Pay TV experience at the Hungarian Pay TV provider. 3SS and Nagravision are other key partners.

AI tech company Veritone is licensing refined video data for up to $1,000 per hour to AI application developers and AI models.

Dentsu UK and Channel Factory have pioneered a curated marketplace that makes brand-safe, high-quality YouTube content available for brand campaigns seeking incremental reach beyond linear and BVOD.

MiQ is integrating OS-level consumption data from Titan OS in Europe to further improve its media planning decisions. MiQ says it will become the only managed service programmatic media partner with direct access to Titan OS data across Europe.

Gracenote believes pay-TV operators and streaming services can keep viewers on-platform or in-app for longer if they combine the inference capabilities of large language models with verified TV metadata. Search and recommendation could be turbo-charged.

Bedrock Streaming provides the streaming platform behind M6+. RTL+ will be added next year. The company is focused on shared infrastructure scale to help broadcasters match the streaming economies at global operators like Netflix. The tech vendor is also exploring a novel approach to content distribution.

While satellite TV providers quickly embraced streaming via terrestrial broadband, the satellite broadcast mechanism itself was not a guest at the streaming party. Now the invitation has arrived, labelled ‘DVB-NIP’. Broadcasters have been urged to consider satellite streaming as a CDN offload solution.

The Trade Desk launched its Ventura TV OS to help television manufacturers create a UX and content offer while also building an advertising business. In an innovative collaboration, those OEMs now have the option to default to the DirecTV user experience.