Italy and the UK currently lead the way in the European online advertising market, with market shares of ads placed at 19.1% and 18.9% respectively, according to data from LemonAd. Germany has more online advertisers than the UK (5,424 versus 5,231), but had fewer campaigns and actual ads during the first six months of the… Continue reading Italy And UK Lead European Online Advertising Markets
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In their recent report Game On: Sports Investment For European Media Companies, PricewaterhouseCoopers reveals the importance of professional sport to large European media companies and suggest means of exploiting revenue streams and other commercial opportunities from popular European spectator sports. Sport, says PWC, is not a passing fad and its popularity will not diminish making… Continue reading Sport May ‘Form The Bedrock’ Of Media Companies’ Long Term Strategy, Says PWC Report
New research from Jupiter MMXI reveals the value of online teens to European marketers. Currently, teenagers represent 12% of the European online population and are spending a significant and increasing amount of their time online. In June 2001, 12 – 17 year olds in Europe spent nearly 8 hours online representing an increase of 2… Continue reading European Teens Are A Valuable Audience For Online Marketers, Says Jupiter
The German advertising market is now looking extremely weak, according to an analysis of ACNielsen data by ABN Amro. The broker says that its previous forecast growth of 0.7% is now too high and is instead predicting a decline of 0.2% for the full year. The worst hit sectors will be outdoor and newspapers and… Continue reading German Ad Market Is ‘Extremely Weak’
The Dutch advertising market showed further deterioration in the second quarter, with display advertising down by 5.3% year on year, according to analysis by ABN Amro. This follows a 4.6% increase in Q1 2001. Radio and television performed particularly poorly, down by 6.7% and 7.6% respectively. It is mainly the telecoms advertisers that are currently… Continue reading Dutch Display Advertising Falls In Q2
Europemedia reports that internet advertising spend in Italy is on the rise according to figures from the new Internet Advertising Observatory of Lab Italia. Spending has grown by 368% in 2000 reaching L267 billion (e140 million) compared to L10 billion in 1998. The most popular form of internet advertising remains the banner ad which accounts… Continue reading Online Adspend Boom For Italy
The Wall Street Journal this morning reports that Zenith Media is preparing to announce further cuts to its global ad spend forecasts today. Following last week’s reports that Zenith is predicting a 0.8% drop in adspend for the year (see Forecasts), the WSJ today reports that on the release of its quarterly figures, Zenith will… Continue reading Zenith Expected To Forecast Further Ad Spend Declines
April figures from Italy confirm that the advertising recession has now reached the only remaining European market to have been showing growth. An analysis by ABN Amro shows that growth in April was just 1.7%, compared to 6.0% in the first quarter. Techonology and telecommunications adspend halved in the month, mirroring the experiences of the… Continue reading Ad Recession Hits Previously Strong Italian Market
French advertising and communications agency Publicis has given a cautious outlook in its AGM statement, saying that full-year global advertising growth is expected to come in at 3%. This is higher than ABN Amro’s expected 1.3%, but below Robert Coen’s estimate of 5% outside the US. Publicis CEO Maurice Levy expects his company to outperform… Continue reading Publicis Cautiously Optimistic For 2001
Frost & Sullivan estimates that by 2006, there is the potential for 37 billion wireless advertisements and alerts to be sent in Western Europe, worth $12 billion. “However,” says Allison Webb, Research Analyst at Frost & Sullivan, “before wireless will be used as a mainstream marketing channel, a number of issues must be resolved. These… Continue reading Wireless Ads Could Be Worth $464.7 Million By 2005