Outdoor advertising has grown steadily across Western Europe in the past decade, with its share of all advertising increasing by 15% between 1988 and 2000, according to a new study from Media Intelligence. Growth is often stronger in regions where television advertising is weak or waning, the report says. The report shows that outdoor achieved… Continue reading Outdoor Advertising Grows Strongest Where TV Is Weak, Finds Study
More Ad Revenue Europe articles
The European online ad market is set for a significant recovery in the near future, according to Microsoft’s web portal, MSN. Executives of the internet company are confidently predicting a 25% growth in advertising in the next year across Europe, the Middle East and Africa (EMEA). “We’ve reached the bottom,” said Judy Gibbons, vice-president of… Continue reading MSN Gears Up For Online Revival
In the words of Merrill Lynch analyst Lauren Rich Fine, an advertising recovery is ‘brewing’, but it is only ‘percolating’ slowly. This seems to be the general opinion of analysts and media companies alike during May. A similar picture of a slow, but palpable upturn in the media economy appears to be taking place in… Continue reading Insight Analysis: Media Healthcheck – May 2002
A new report on global entertainment and media (E&M) spend published by PricewaterhouseCoopers has found that the industry will enjoy a compound annual growth rate (CAGR) of 5.2% between this year and 2006, eventually reaching $1.4 trillion (see Entertainment And Media Spend Set For 5.2% Growth To 2006, Says PWC). The report also makes a… Continue reading PricewaterhouseCoopers Predicts Global Media And Entertainment Sector Growth
Merrill Lynch analysts have cut their European advertising growth forecasts for 2002 and 2003, as economies remain relatively weak. The forecast for this year has been reduced from -2.0% to -3.0%, whilst 2003 is downgraded from 3.5% to 1.5-2.0%. The broker has made similar reductions to its US and global ad forecasts (see Merrill Lynch… Continue reading Regional Forecasts Nudged Down By Merrill Lynch
Global entertainment and media (E&M) spend grew by 1.5% in 2001, exceeding the $1 trillion mark, according to a new report from PricewaterhouseCoopers (PWC). The Global Entertainment And Media Outlook: 2002-2006 report predicts continued growth, with E&M spend reaching $1.4 trillion by 2006 – a compound annual growth rate (CAGR) of 5.2%. Growth was achieved… Continue reading Entertainment And Media Spend Set For 5.2% Growth To 2006, Says PWC
There is still no visible end to the current slump in advertising spend, said Europe’s largest newspaper publisher, Axel Springer, according to a report from the World Advertising Research Centre. The report cites Springer’s CEO, Mathias Döpfner, as saying it is the biggest crisis to hit print media since the Second World War. The company’s… Continue reading Axel Springer Sees No End To Ad Slump
The French online sector suffered a 17% drop in advertising revenues during 2001, according to the latest annual data from that country’s Interactive Advertising Bureau, as reported by the World Advertising Research Centre. Online spend in France fell from ₏184 million (£116.2 million) in 2000 to just ₏153 million last year. Figures for 2001 US… Continue reading French Internet Advertising Falls 17% In 2001
The European online advertising market will be worth â‚Ź6.4 billion (£4.0 billion) by 2007, according to a report from Forrester Research released this week. The group predicts that online advertising will begin to pick up again next year, with mobile and interactive digital television (iDTV) advertising starting ‘more quietly’. The UK and Germany will account… Continue reading European Online Advertising Will Reach E6.4bn By 2007, Says Forrester
Cautious, weak recovery seems to be the current advertising and economic outlook for the US and Europe, with the first signs of a lift now beginning to filter through. The global economy will grow by 2.8% this year, according to the latest outlook forecasts from the International Monetary Fund (IMF). This prediction is more optimistic… Continue reading Insight Analysis: Media Healthcheck – April 2002