Despite whispers of a return to growth, Merrill Lynch warns that revenue growth in the US as “merely crawling out of a hole rather than true incremental spending” and maintains its forecast of -1.5% growth for the US in 2002. Advertising Forecasts From Merrill Lynch 2002 2003 Global -2.1% 3.9% US -1.5% 4.0% Europe… Continue reading Agencies Will Benefit From Easier H2 Comparisons, Says Merrill
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According to its latest forecasts, Merrill Lynch believes that advertising revenue will continue to decline in 2002, lagging behind the economic recovery by some 3-6 months. Advertising Forecasts From Merrill Lynch 2002 2003 Global -2.1% 3.9% US -1.5% 4.0% Europe -1.5% 4.7% Asia-Pacific -4.0% 1.7% Latin America -2.0% 8.0% Source: Merrill Lynch, April 2002
As predicted (see Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts), Zenith Media has downgraded its advertising forecasts for 2002 as the ad recovery lags behind the economic upturn. Zenith says that advertising expenditure is still shrinking in the world’s leading economies but sees signs of an upturn in Q4 2002. A return to stronger growth is… Continue reading Zenith Downgrades 2002 Forecasts
The German online advertising market is forecast to reach a value of $1.9 billion by 2005 – representing an increase of 343.8% over 2001, according to the latest analysis by Datamonitor. Germany lead Europe The compound annual growth rate (CAGR) of the German online ad market is predicted to be 45.1% during the 2001-2005 period.… Continue reading German Online Advertising Leads Europe, Strong Growth Forecast By Datamonitor
Cinema admissions in Scandinavia and the Baltic region will top 60 million by 2005, whilst the Central and Eastern European region looks set to outperform the industry with new cinema developments. These are some of the the findings of new reports by industry analysts Dodona Research. Baltic region The fastest growing markets will be in… Continue reading European Cinema Growth Predictions From Dodona Research
Real terms advertising growth will not return in the UK until 2004, according to the latest ad forecasts from Zenith Media, released today. Real term growth The figures show that the five major European ad markets of France, Germany, Italy, Spain and the UK will show a combined real terms growth (after accounting for inflation)… Continue reading UK Will Not See Real Terms Ad Growth Until 2004, Say Zenith Forecasts
ABN AMRO this morning reports that Zenith will downgrade its ad spend forecasts for 2002 citing a ‘lag’ in US spending as adspend struggles to catch up with the improving economy. Zenith now believes that the advertising market will not recover until Q4 2002. The new figures from Zenith compare with those from ABN AMRO… Continue reading Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts
The French television marketplace grew by 2.3% in February 2002, after a 1.6% growth in January, according to gross data compiled by ABN Amro. The broker expects Q1 net advertising revenues to by down by 0.2%. TF1 is forecast to show 0.7% growth, whilst M6 will be down by around 3.0%, it said. Last year… Continue reading French TV Market Grows 2.3% In February 2002
French television broadcaster TF1 has released 2001 financial results which show a 4.7% decline in advertising revenues for the flagship TF1 station, according to ABN Amro. The rest of the company’s results are in line with expectations, suggesting that there is an improving outlook for the French television advertising market, according to the analysts. TF1’s… Continue reading TF1 Figures Show Possible Improvement In French TV Ad Market Outlook
German advertising spend declined by 9.8% in December last year, according to an analysis of ACNielsen data by ABN Amro. The broker had predicted a fall of 7.7%. Radio was the hardest hit by the slowdown, declining by 19.3% for the final month of 2001; newspapers also suffered, down by 11.0%. Only magazines outperformed the… Continue reading German Ad Market Drops 7.1% In 2001