The consensus of a number of recent key advertising forecasts puts 2002 global growth at -0.5%, rising to 2.8% in 2003. These figures are compiled from an average of the most recent forecasts from Lehman Brothers, Zenith Optimedia, Aegis and Merrill Lynch. The consensus for European growth is -2.5% this year and 2.4% in 2003.… Continue reading Insight Analysis: Global And Regional Advertising Forecasts Comparisons
More Ad Revenue Europe articles
The US is showing signs of an advertising recovery, with the worst now past, whilst the picture in Europe remains very mixed, according to a new Global Media Outlook report from Lehman Brothers. The investment bank notes that advertising is the single most important factor in the global media sector’s recovery. It is forecasting a… Continue reading Lehman Brothers Predicts Positive Global Ad Growth In 2002
The advertising market could be just as tough next year as it has been in 2002, Alain de Pouzilhac, chairman of French advertising network Havas, told a news conference this morning. Announcing the group’s first half results (see Havas Sees A Deteriorating First Half), de Pouzilhac said that the market actually deteriorated between the first… Continue reading 2003 Could Be As Tough As 2002, Says Havas Chairman
The worst of the advertising recession is over and the long-term outlook is bullish, according to speakers at a Lehman Brothers media conference, held at the beginning of this week. Sir Martin Sorrell, chairman of global communications network WPP and a key prognosticator, says that the prospects for 2003 are slightly better than 2002, with… Continue reading Ad Recession: Worst Is Over, Conference Told
Advertisers are likely to be wary of increasing their spend going into an uncertain 2003, according to Merrill Lynch media analyst Neil Blackley. This will probably result in the recovery next year being ‘somewhat muted’, he said in a media investment report. The report says that advertisers are unlikely to increase their spend next year… Continue reading Advertising Outlook And Background From Merrill Lynch
The US and UK advertising industries are to show the lowest year on year decline of the top seven global markets in 2002, at -0.1% and -1.2% respectively, according to the latest growth forecasts from Zenith Optimedia. The year on year growth figures are compiled from the gross revenue forecasts from Zenith, analysed in more… Continue reading Top Seven Ad Market Growth Forecasts To 2004, From Zenith Optimedia
A recovery in global advertising markets is not yet that evident, despite ‘patchy’ demand in the US, according to the latest forecasts from Zenith Optimedia. An analysis of the world’s seven largest markets, which comprise 73% of the total global expenditure, shows that any significant growth is not likely until 2004 in constant currencies, rather… Continue reading Zenith Warns Of No Real Recovery Until 2004 In Global Ad Forecasts
Global media agency network, Aegis Group, has upgraded slightly its US and Asia forecast and has reduced the figures for the European market for 2002. Announcing its first half results this morning (see Aegis Sees No Improvement In Europe, Results In Line), Aegis said that the strong upfront markets in the US have pointed toward… Continue reading Aegis Upgrades US & Asia Ad Forecasts, Downgrades Europe
Are we to experience a double-dip or a return to growth? This is one of the key questions that has been posed by market analysts over the last month. The spectre of a second economic dip was raised after recent worries over corporate profitability and a waning consumer confidence have rocked the markets, particularly in… Continue reading Insight Analysis: Media Healthcheck – August 2002
European cinema admissions and box office revenues are set show significant growth over the next four years, with ticket sales forecast to reach E4.7 billion by 2006, according to the latest Cinemagoing Europe report from Dodona Research. Despite the rise in attendance, the report also predicts that growth of new screens will slow when compared… Continue reading European Cinema Sales To Hit €4.7bn By 2006, Says Dodona Research