Zenith Optimedia today released a new set of world advertising expenditure forecasts, predicting a 2003 global growth of 2.9% in current currency and 1.0% in constant currencies (see Zenith Optimedia Predicts 2.9% Global Ad Growth In 2003). The full figures from Zenith’s report are included here. They show that Europe is currently lagging behind other… Continue reading World Advertising Forecasts From Zenith Optimedia
More Ad Revenue Europe articles
The media and advertising markets remain fairly ‘challenging’ at present, with little good visibility beyond the end of the year in the UK. In the States, recent figures have been a bit more positive, with Q3 data and forecasts both indicating an upturn. US third quarter adspend rose by 3.8% overall, according to Nielsen Monitor-Plus.… Continue reading Insight Analysis: Media Healthcheck – November 2002
Following two years of decline, a gradual growth in advertising spend over the next couple of years is anticipated by analysts at ABN AMRO, who are reinstating their coverage of the European media sector. The broker forecasts that global advertising spend will grow by 2.2% in 2003 and by 3.9% in 2004. Advertising contributes around… Continue reading ABN AMRO Forecasts Gradual Ad Growth In 2003, Rising In 2004
The outlook for European and US advertising remains largely gloomy, despite some more promising signs from the big networks, according to Lehman Brothers. The top five global ad agency groups have now reported their third quarter results, which contained a few more positive indicators – organic growth up on Q2 and some stabilising of the… Continue reading Ad Agencies Q3 Figures Leave Gloomy Outlook For Lehman Brothers
Things are looking shaky, but not entirely bleak, for the media and advertising industries at present. Following a recent period of slight recovery, the deteriorating outlook for consumer spending levels may begin to negatively impact on advertising spend, forcing growth down once again. As consumer confidence has begun to slip, particularly in the US, there… Continue reading Insight Analysis: Media Healthcheck – October 2002
Despite an advertising pick-up in recent weeks, particularly in UK and US television, the strong conditions are not likely to remain going into 2003, with recovery expected to be muted, according to Merrill Lynch. The broker says that the UK’s ITV, whilst showing a strong viewing recovery during September, will nevertheless see its share of… Continue reading Ad Spend Could Hinge On Consumer Spend, Says Merrill Lynch
Analysts at Merrill Lynch are looking set to downgrade their advertising forecasts, describing the current 2003 figures of 4.0% US growth and 3.0% global growth as more optimistic with each passing day. In an advertising and marketing sector round-up, the broker says that it is continuing to monitor spending across major advertising categories and media,… Continue reading Advertising Prospects Falter, Says Merrill Lynch
Revenues from premium mobile messaging will exceed those from online advertising by 2006, according to a new study from Jupiter Research. The report predicts that while internet advertising revenues will total E3.1 billion in four years time, the premium mobile messaging market will be worth E4.6 billion. Jupiter emphasised that SMS messages will continue to… Continue reading Premium Mobile Revenues Set To Leap, Says Jupiter
The media industry can expect to see no let up in the advertising downturn with the situation likely to get worse before it gets better. That is the disheartening conclusion to be drawn from research by WestLB Panmure as reported by The Guardian. The investment bank cited the prospect of conflict in the Middle East… Continue reading New Forecast Warns Of Continuing Ad Slump
Recent political and economic events have conspired to create an air of uncertainty in the media and advertising industries according to Lauren Rich Fine, a media analyst at Merrill Lynch. She says that negative earnings announcements, volatile share prices, confusing economic forecasts and the ongoing threat of war are resulting in advertisers becoming ever more… Continue reading Insight Analysis: Media Healthcheck – September 2002