US marketers will continue to shift their spending into online advertising in 2007, according to a new report from eMarketer. Despite this, adds eMarketer, growth in US online ad spending will be lower than it has been for three years, dropping from annual rates of over 30%to just under 19% in 2007 for a total… Continue reading US Marketers Will Continue To Move Online
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Total US advertising expenditures in 2006 increased 4.1% to $149.6 billion as compared to 2005, according to data released today by TNS Media Intelligence. Ad spending during the fourth quarter of 2006 was up by 4.2 percent against the same period in 2005, said TNS. Steven Fredericks, president and CEO of TNS, said: “Total advertising… Continue reading US Advertising Expenditures Show 2006 Increase
US internet advertising revenues for 2006 are estimated at $16.8 billion, a 34% increase over the previous record of $12.5 billion in 2005, according to new figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). The 2006 Q4 revenues totaled just under $4.8 billion, making it the highest quarter reported. Fourth-quarter revenues for 2006… Continue reading 2006 US Internet Ad Revenues Increase
US advertising will grow 5.8% in 2007, according to the second annual report on ad spending from Outsell Inc. The study of US advertisers, who control about $6.5 billion of spending, shows that companies plan to increase their online spending by 18% this year, faster than for any other major media type. Advertisers also plan… Continue reading US Advertising To Grow 5.8% This Year
Total US advertising spending is expected to increase 2.6% in 2007 to $153.7 billion, according to a new full-year forecast from TNS Media Intelligence. TNS says that this anticipated gain is the smallest since the media economy emerged from its 2001 recession and follows estimated advertising spending growth of 3.8% in 2006. Advertising expenditures are… Continue reading US Adspend To Grow To 2.6% In 2007
Total US advertising spending in 2007 will grow only 3.7%, according to a new forecast from Jack Myers Media Business Report. Traditional media are projected to gain only 1.3% in ad revenues as newspapers, broadcast network television and local television all experience declines. Broadcast network television revenues are expected to decline 3.0% in 2007, impacted… Continue reading US Adspend Forecast To Increase 3.7% In 2007
US Advertising spending for the first three quarters of 2006 rose 5.1% over the same period last year, due to ad spending increases across many major media, according to new research from Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research. Advertising spending increased in most reported media, led by the internet (49.2%), Spanish… Continue reading US Ad Spend Rose 5.1% Year On Year
Total US advertising expenditures in the first nine months of 2006 increased 4.0 percent to $108.4 billion as compared to the same period in 2005, according to new research from TNS Media Intelligence. In addition, TNS reveals that total US ad spending during the third quarter of 2006 was up by 3.8% versus 2005. The… Continue reading US Adspend Increases In First 9 Months Of 2006
Total US internet ad spending is estimated to reach $16.4 billion this year, a 30.8% gain over last year’s $12.5 billion, according to a new report from eMarketer. EMarketer says that the prime engine behind such strong growth is Google, whose US online advertising revenues are expected to be more than $4 billion. Impressive results… Continue reading US Online Adspend Estimated To Grow This Year
Universal McCann is projecting US advertising expenditure in 2006 to total $285.1 billion, a gain of 5.2% over 2005. Overseas advertising spending for 2006 is now expected to be up by 5.5% to $314.4 billion, bringing total worldwide expenditures to $599.5 billion for a gain of 5.3% over 2005. Last year McCann forecast that total… Continue reading Modest US Ad Growth Predicted For 2007