More Advertising articles

Facebook has said that allegations that it scans users’ private messages and gives details to advertisers are “without merit”.

If you’re looking for the future of ratings sources as media changes, you might want to consider looking past the screen and into the media devices themselves, says Mediaocean’s Sarah Lawson Johnston.

From Twitter’s ad proposition to the future of the BBC, and Local TV to Facebook’s falling popularity, Raymond Snoddy shares his views on the most important media trends to watch out for in 2014.

As another year closes, Newsline has sought views from ZenithOptimedia, MEC, Limited Space, Digit and NewsCred to see what they view as the key trends for 2014.

The popular photo sharing app has today announced the results of the first of its sponsored ad campaigns.

The editor of the Liverpool Post, Mark Thomas, has reflected on why the newspaper had to close after 158 years of publication

Anne de Kerckhove, managing director, EMEA, Videology takes a look at some key trends that will impact online video advertising in 2014 – from the merging of TV and online to the rise of programmatic.

Trainspotting and Fight Club helped define consumerism in the 90s, but the rise of digital has changed the world in huge ways since – so how do we define ourselves in today? SMG’s Simon Pont investigates.

Channel 4 has announced that the latest series of popular show Come Dine with Me is to take on a new set up that will add a ‘distinctive change’ to the long-running series.

The sharing economy – that sees goods swapped or leased – is now a well-established and growing phenomenon – yet its consumer-to-consumer nature means businesses are being cut out of the loop. What does this mean for brands?