Native Advertising is nothing more than a returning articulation of a long-standing intention, says SMG’s Simon Pont. So is timeless brand thinking set for a welcome homecoming?
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The possibilities might be many, but if out-of-home is serious about digital, it needs to invest in a more geographically consistent infrastructure, says Kinetic UK’s CEO, Stuart Taylor.
Commissioned to understand the use of the click-to-call option in mobile search, the research from Google found that 94% of UK smartphone users have, at some point, needed to call a business directly.
Clients are more interested than ever before in having a single, easily identifiable agency throat to choke if it all goes wrong, says Dominic Mills – and it’s throwing up questions over the way agencies are structured.
The Independent looks to boost its digital offering with a free app that combines a mixture of newspaper design with digital interactivity.
Branded content is at the forefront of the competitive magazine market, says the CMA’s Clare Hill – but how did this happen, and where does it go next?
It’s absolutely huge in the US – but content marketing is still new territory for many in the UK. Newsline asked Kayvan Salmanpour, international MD of NewsCred to explain how he sees the market evolving this side of the pond…
Is using social media during the TV break a good thing for advertising, or merely a competitive distraction? Media Native’s David Brennan looks at some compelling new evidence…
Has Dominic Mills gone soft? Advertisers branding their charity, environmental or Big Society credentials used to enrage him, but the latest Innocent campaign has made him change his tune. What’s going on?
Through the co-creation of bespoke ideas, content and products, the platform will attempt to increase awareness of sustainability issues, and ultimately encourage people to live more sustainable lives.