More Advertising articles

MediaTel’s annual debate around electronic and programmatic trading returns for a fourth year – with early-bird tickets now available.

YuMe has unveiled a new “multi-screen targeting” technology that aims to help brand advertisers reach all members of the home via video advertising.

Ian Priest, the president of the IPA, has called for a rethink of the pitching process as he addressed advertisers and clients at the first ‘Adaptathon’ at Altitude London on Thursday.

Newspapers have to do a better job to sell their story and proposition to agencies, an audience at MediaTel’s The Future of National Newspapers conference was told last week.

Posterscope partners with Proxama to deliver real-time reporting, content management and optimisation for NFC campaigns.

Peugeot, Nissan, Sky and Chanel are among the eleven leading advertisers in the UK that have websites designed to automatically display content relevant to the device used.

ZenithOptimedia has forecast strong growth over the next two years: 5.1% in 2014 and 5.9% in 2015 – bolstered by a stronger European economy.

After attending the ‘Outdoor Works’ conference held at the British Museum last week, Primesight’s Mungo Knott reflects on some of his key takeouts, and charts how the sector is evolving.

QI founder John Lloyd has teamed up with Newsworks to create a new, multi-platform advertising campaign for newspapers. Here, writing exclusively for Newsline, he explains – via a trip down memory lane – why they need it…

As some industry commentators suggest that the Internet might have to turn its leading business model on its head, Peter Houston argues for a more simplistic approach to the ad-blocking problem: don’t run crap ads.