The use of digital screens in the outdoor market is set to deliver some stunning new opportunities for both brands and consumers, says Primesight’s Lee Anderson
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The agreement is to become the first time media planners will be able to examine how their clients’ TV advertising campaigns perform among the Mosaic lifestyle groups, and give further insight into programme profiles.
Speaking to Forbes on Wednesday, CEO Bill Wise said: “We are absolutely preparing ourselves for an IPO.”
Led by Hearst’s group revenue director, Max Raven, the new structure will have a stronger focus on existing and developing customers, alongside collaborative partnerships.
In our exclusive video, hear from leading trading desk experts as they discuss the future of programmatic, with views from VivaKi, Annalect Markets, Mediaocean, MediaSense and Videology.
The drive for multi-screen marketing will dominate 2014, according to Millward Brown’s annual digital and media predictions.
By 2016, ZenithOptimedia expects mobile to account for 7.7% of all global adspend – ahead of radio, magazines and outdoor to become the world’s fourth-largest medium.
Dominic Mills lit the flame and then VivaKi’s Marco Bertozzi threw petrol on it; now, ISBA’s Bob Wootton speaks up for advertisers over the thorny issue of trading desks and transparency…
In a society where consumers want to stand out from the crowd, Karen Kanty, head of news at Future Foundation, looks at how brands should approach individualism – and what this means for the ongoing Big Data debate…
This week Simon Andrews, founder of Addictive!, takes a look at building brands and the development of smartphones across the globe…