More Advertising articles

For years media brands have experimented and profited from brand extensions – but as markets evolve, Dominic Mills asks if some are straying too far…

John Lloyd, the founder of TV quiz show QI, has teamed up with Newsworks and designers Tappin Gofton to create an advertising campaign for newspapers in the digital age.

Pinterest, the pinboard-style photo-sharing website, has announced that it will help monetise the platform with promoted pins – and wants user feedback to ensure they work for the community.

Addictive’s Simon Andrews examines how the coming together of adtech and big data could mean big things for online targeted advertising – but only if the data is robust enough.

With exam results recently deciding the future of millions of school and college leavers, Kantar Media’s Anna Gunn takes us through the latest TGI findings to examine what is an increasingly complex group of young people – and one who marketers need to handle with care to win the reward of a lifetime of loyalty.

While personal recommendation, opt-in email and editorial content ranked highest among respondents, mobile and text ads were found to be much less credible, according to a new Nielsen study.

In the current market place, there are no comprehensive standards to which media owners and measurement providers alike have to adhere when publishing view on Demand data, says Joe Lewis, project director at BARB. So what do we do to ensure we get it?

From today, ITV’s interactive VoD ad format, Ad Explore, is to be updated for ITV Player audiences, with the new format launching with Thinkbox’s ‘Harvey and Rabbit’ campaign.

This week, Simon Andrews, founder of Addictive!, takes a look at the future for Apple now that innovation is failing to come from the hardware – as well as what might be the Holy Grail for Twitter after the purchase of adtech firm MoPub.

As Instagram flirts with monetising the video and image sharing platform, Ron Schott, head of Spring Creek at IPG Mediabrands, has drawn up a wish list of what he and his team would like to see. An image marketplace, anyone?