Matthew Hook, the chief strategy officer at Carat UK, has been promoted to managing director – while Dan Hagen, currently the head of planning, is set to take on Hook’s previous role.
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The European ad market experienced some small respite in the third quarter, with only a small decrease of 0.4 percent year over year, 3 according to Nielsen.
The guidance, which follows the 1987 Pliatzky recommendations on the production of TV ads, will take individuals through the process of producing interactive work – from the initial brief to maintenance of the finished project.
The social network is nearing a deal with payments start-up Stripe to help it accept credit card payments from its users, according to reports.
As online video and mobile become increasingly prolific in the digital sphere, Newcast’s Matt Davies argues that brands would do well not to forget traditional advertising mediums just yet…
Jaguar’s latest campaign is playing up to the car manufacturer’s roots and heritage to great effect, says Dominic Mills – but will it be enough to see it stand out among the splurge of Super Bowl ads?
A new study from ZenithOptimedia predicts the emergence of individual content producers and publishers over the next quarter of a century.
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at recent developments at tech-giant Google, and considers how brands might use creative to make ad budgets go that little bit further…
The latest IPA Bellwether report reveals the second-highest rate of growth in the survey’s history. Here, Newsline presents industry reaction and analysis to the findings, with opinion from MEC UK, Jaywing, Gekko and WAA.
The now former chief operating officer of Yahoo was hired by Mayer in October 2012 to help turn Yahoo’s advertising business around, however was fired on Thursday for reasons unknown.