The exclusive deal between Channel 4 and PlayStation aims to engage viewers interactively – from second screening to time-shifted viewing.
Showing 5491-5500 of 6,755
More Advertising articles
In this week’s Mobile Fix, Addictive! founder Simon Andrews takes a look at what the future holds for digital and tech – and how businesses will need to adapt.
After attending a Google product demonstration, Simon Pont reckons he’s now seen the future – and it’s full of some serious technical wonder. But will we really start wearing Google Glass? And how smart will our smartphones get?
Publicis Groupe has issued a statement today confirming that it is in discussions with M&C Saatchi about buying “significant” parts of its Walker Media business.
If it wants to survive another 100 years, the Professional Publisher’s Association has to help the industry solve the nitty-gritty of what magazines should be and do – and what the business models might look like.
The social networking site has faced recent criticism from MPs, advertisers and the general public after it relaxed its rules concerning offensive and upsetting material.
The free-to-air broadcaster recorded ad revenue of £810 million in Q3 2013 and expects to deliver strong growth through the New Year.
There has been speculation that Tim Hipperson’s departure from Zenith is linked to the loss of two of the company’s core clients. However, this theory is flawed, says Dominic Mills. Here, he explains why…
Following its IPO, Simon Andrews, founder of Addictive!, asks – amongst strong scepticism – if Twitter can really work as an ad medium.
The verification confirms that Quantcast’s systems and policies prevent ads from appearing within unsuitable or damaging contexts and is an important milestone that confirms safeguards for advertisers.