Responding to the problem of online ad ‘viewability’ Google has said that it will now begin charging advertisers only for ads that are seen.
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Bauer Media has announced that Catherine Gort has been appointed marketing director for its Place Portfolio, Northern England and Scotland, with immediate effect.
The use of digital screens in the outdoor market is set to deliver some stunning new opportunities for both brands and consumers, says Primesight’s Lee Anderson
The agreement is to become the first time media planners will be able to examine how their clients’ TV advertising campaigns perform among the Mosaic lifestyle groups, and give further insight into programme profiles.
Speaking to Forbes on Wednesday, CEO Bill Wise said: “We are absolutely preparing ourselves for an IPO.”
Led by Hearst’s group revenue director, Max Raven, the new structure will have a stronger focus on existing and developing customers, alongside collaborative partnerships.
In our exclusive video, hear from leading trading desk experts as they discuss the future of programmatic, with views from VivaKi, Annalect Markets, Mediaocean, MediaSense and Videology.
The drive for multi-screen marketing will dominate 2014, according to Millward Brown’s annual digital and media predictions.
By 2016, ZenithOptimedia expects mobile to account for 7.7% of all global adspend – ahead of radio, magazines and outdoor to become the world’s fourth-largest medium.
Dominic Mills lit the flame and then VivaKi’s Marco Bertozzi threw petrol on it; now, ISBA’s Bob Wootton speaks up for advertisers over the thorny issue of trading desks and transparency…