More Advertising articles

The launch follows IPA president Ian Priest’s call for a rethink of the entire pitch process at last month’s Adaptathon.

Developed by Posterscope, the campaign combines 2D and 3D builds with lighting effects to create the illusion of an approaching train.

Agreement with AudienceScience gives Videology’s agency and advertiser partners access to behavioural and inferred demographic data covering around 95% of UK and Irish internet users.

ISBA’s Bob Wootton was dismayed Facebook re-allowed decapitation videos – why does the social media giant continue to antagonise advertisers by directly refusing to give them safe passage on their channel?

The social networking giant is to begin experimenting with collecting data on minute user interactions with on-screen content, including how long a user’s cursor hovers over a particular part of the site.

Imagine helping people move away from advertising blocking and blindness to being delighted and entertained by online ads. It’s entirely possible says Adam Freeman, the man behind AdPlus…

The real time digital media network will deliver content to a weekly audience of over five million adults, determining a range of demographics including gender and age.

It’s possible the new-biz director will soon be overshadowed by the rise of an entirely new creature, says Dominic Mills. Meet the client retention director – whose job includes what you might call ‘marriage counselling’…

Survey finds that 41% of brands are already engaging in native advertising campaigns and over 66% are creating the content themselves – suggesting that agencies are lagging behind their own clients in capturing opportunities.

This week, Simon Andrews, founder of Addictive! looks at a disturbing infographic and argues that brands and their agencies are missing the opportunity to make ads work so much harder…