Available on Sky’s platforms, the channel forms part of a wider four year partnership with Sky and is to become ITV’s biggest partnership with a platform operator.
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We’re obsessed with the weather, but UK marketers have been criticised for being slow to make the most of the surprising opportunities the local climate presents – but new technology and data is destined to change everything.
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Specific Media’s new targeting tool allows advertisers to accurately reach online users based on their TV viewing. Specific’s Gavin Johnson tells Newsline why the project means big things for advertisers.
Specific Media’s new tool – which fuses data from Nielsen and BARB – aims to join the dots between TV and online to allow for a “truly robust” cross-media campaign.
The pressure for IPG as it waits to see what happens in a post-‘Publicom’ world has forced it to make a hasty deal that has quickly gone wrong. But in this climate of uncertainty and fear botched deals really don’t help.
As part of a new multi-million pound marketing campaign, Sky is to release entire first episodes of its shows online to give potential customers the chance to sample its offering.
Display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before, according to the latest findings from Nielsen.
Newsline presents a short video of media predictions and wish-lists from the annual Year Ahead event – including interviews with MediaCom’s Claudine Collins, ISBA’s Bob Wootton and journalist Raymond Snoddy.
James Cornish joins VEVO from Virgin Media and will be responsible for managing all aspects of the company’s UK sales function.