Overall, it is thought that 400 million hours will be spent shopping online in the UK this December, with the average consumer spending eight hours browsing, researching and buying.
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The £36 million cash agreement marks a new landmark in the ongoing rivalry between Publicis and WPP.
Richard Dunmall joins Bauer Media UK from Naked Communications and will lead the sales teams for brands including Heat, Grazia and Magic.
Speaking at the International Content Marketing Summit on Wednesday, the UK managing director of VICE told brands that authenticity is central to storytelling.
Unless trading desks can offer a more transparent approach to their work, advertisers are likely to remain distrustful, say experts speaking at MediaTel’s Automated Trading Debate on Tuesday.
Speaking to Newsline at MediaTel’s 2013 Automated Trading Debate, Videology’s Rhys McLachlan said it will be very difficult to “fight the rising tide” of automated trading, “irrespective of your media.”
Dead dotcoms are being resurrected – but will they regain a place in our online hearts? Greg Grimmer is not convinced; there is a reason why great brand owners like P&G and Unilever kill brands and relaunch new ones…
New research from the IAB reveals the biggest worry for mobile consumers is companies having access to the content of text messages and financial information rather than data used to serve ads.
As Jonathan Mildenhall proved for Coca Cola, creativity means commercial success – so why, wonders Dominic Mills, aren’t more brands making the connection…
Content has become an increasingly important part of what all brands have to think about, says MediaCom’s Nick Cohen ahead of a speech at the Content Marketing Association summit on Tuesday.