More Advertising articles

The new platform enables consumers to buy products immediately after watching an online video ad.

Ahead of MediaTel’s CES Debrief in January, the event’s chair, Graham Lovelace, takes a look at what we might expect – and what the implications might be for advertisers, agencies and media owners.

From Tuesday, a small number of people will see video ads for the film ‘Divergent’ begin playing as they come into view in their newsfeed either on a mobile device or a desktop.

The Digital Trading Standards Group releases guidelines to ensure online display advertising is less likely to be associated with inappropriate or illegal content.

Richard Marks argues that, for the major media research agencies to secure their long-term future, they need to invest in a different type of talent and shout from the rooftops about why good research matters in the first place.

Unlike some industry voices, Dominic Mills doesn’t believe the public needs protecting from native advertising – but the ads do need to be clearly labelled and those brands that slip up can do irreparable damage…

Deep analysis of desktop and tablet traffic across InSkin Media’s premium UK network confirms that high click-through-rates on optimised tablet advertising formats are genuine.

From programmatic to native advertising, Peter Houston looks at five things that have vexed magazine people in 2013 – that we’ll all still be talking about in 2014.

Responding to the problem of online ad ‘viewability’ Google has said that it will now begin charging advertisers only for ads that are seen.

Bauer Media has announced that Catherine Gort has been appointed marketing director for its Place Portfolio, Northern England and Scotland, with immediate effect.