The Last King of Scotland and Touching the Void director brings to life how ordinary Britons celebrate Christmas as the supermarket chain opts for a more unique Christmas ad campaign (includes video).
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Those who do all of their Christmas shopping online are 8% more likely to spend more than others, and almost 30% do all their Christmas shopping more than two months in advance, according to a new study from Videology.
As Google takes steps towards running a fully-subscribed search service, it can only be to the detriment of advertisers says Jon Baron, CEO of TagMan.
Released on to YouTube on Friday, The Bear and The Hare generated over 49,100 tweets in the first 24 hours of going live.
The campaign hopes to bridge the gap between traditional broadcast and digital platforms.
Starcom MediaVest’s Steve Smith says brands should augment experiences with sensory impacts – with what he calls ‘cultural synaesthesia’. So how can brands makes it work?
Risk-taking behaviour is on the wane and it’s having an impact on brands, reports Future Foundation’s Karen Canty. So how do you sell the adventurous dream whilst acknowledging the safety-seeking reality?
comScore and UKOM announce first unduplicated figures for real people visiting online media brands.
The launch follows IPA president Ian Priest’s call for a rethink of the entire pitch process at last month’s Adaptathon.
Developed by Posterscope, the campaign combines 2D and 3D builds with lighting effects to create the illusion of an approaching train.