Brands using radio for advertising get almost eight times the return on investment, according to the first-ever analysis of cross-agency data, conducted by the Radio Advertising Bureau.
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The nationwide campaign, which runs until October 19th, will target over 400 Premier League and UK-based Champions League games, as well as England’s World Cup qualifiers against Montenegro and Poland.
Bob Wootton is not short of an opinion or two, and having spent 15 years lobbying and representing advertisers for ISBA, where better to start his new column than the biggest media merger in history…
Is planning a campaign based on the media platform the right move? Perhaps we should be putting more emphasis on the surrounding content and the emotional mindset it induces, via whatever platform it populates…
What challenges does the newspaper industry face – and how can they be overcome? Our experts – including voices from the Guardian, Mindshare and Newsworks – share their views.
Last week, led by new president Ian Priest, the IPA launched its first ‘Adaptathon’ – an ambitious 18 month programme to try and improve client agency relationships. Dominic Mills reports on some of the surprising outcomes.
Digital Cinema Media’s CEO Simon Rees looks back on an atypical Advertising Week encompassing a trip to New York and celebrating a landmark achievement in digital media.
A record £3.04 billion was spent on online advertising in the last six months, as British consumers averaged 42 hours a month online, according to the latest IAB Digital Adspend report.
With many advertisers employing more than one agency, the challenge is to ensure they work well together. Nene Harrison, head of digital media at Ebiquity UK, offers her top tips for agency harmony.
Google says publishers need to increase engagement and therefore spend more time with their content – but is that enough to monetise online news?