Set to launch early next year, the new network will see Sébastien Danet appointed chairman as the group seeks to drive business growth across the entire group.
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The merger of WPP owned Xaxis and 24/7 will bring together over 800 data and tech experts to help advertisers and publishers engage with audiences across all digital devices and channels.
Dominic Mills has ruffled some feathers on the trading desks after questioning their transparency. Here, VivaKi’s Marco Bertozzi argues his work has challenged the status quo and calls for a more open dialogue with trade bodies…
Combining content generation with media sales is set to become a growing trend for 2014 says Patrick Fuller, chairman of Result – sparked by a rise in consumer appetite for owned media…
In the second of the series, Torin speaks with Pamela Conway of British Gas about advertising when under political and consumer pressure, the changing media mix for the energy giant and the focus on ‘owned’ channels.
The next round of TV innovation in the UK is being ‘held back’ by the failure of the UK’s free TV platforms to invest in data and ad tech systems, according to Decipher.
The service – created in partnership with MediaCom and Metro – will allow users to create a profile of interests that will determine the ads and deals that they see.
Trading desks have escaped the laser-like scrutiny of both the client procurement departments and the media auditors, says Dominic Mills – but he can’t see this lasting, and sooner or later they’ll have to come clean…
Overall, it is thought that 400 million hours will be spent shopping online in the UK this December, with the average consumer spending eight hours browsing, researching and buying.
The £36 million cash agreement marks a new landmark in the ongoing rivalry between Publicis and WPP.