MediaTel announces the final line-up to Thursday’s Video Upfronts, with late editions including YouTube sensation Callux, Liquid Thread’s Rupert Britton and Spirit Digital Media’s Peter Cowley.
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The platform will offer ‘native’ advertising across all channels, alongside standard display ads, in a bid to allow commercial partners to speak directly to the consumer in an “authentic and meaningful” way.
There seems to be a growing body of opinion that mass marketing – and the waste that comes with it – is the way to go, says Dominic Mills – The trouble is that none of this fits well with the drive for accountability.
Newsline has captured the thoughts of experts on the role of data and metrics in television advertising – and asks what the future has in store.
The most recent Orange Exposure research is a defining moment for m-commerce, says Unanimis’ Will King – and proves that mobile devices are now central to the way we shop.
Speaking at the Advertising Association’s LEAD event on Thursday, John Cridland argued that for SMEs to further invest in advertising, small and medium-sized enterprises need to be treated more differently than they currently are.
Through correct integration, the IPA hopes that it will be possible to leverage further insights.
The cost of multi-platform audience measurement could act as a barrier for advertisers and agencies if it outweighs the potential benefit derived, industry has heard.
Despite advertising stimulating competition, innovation and expansion, only 30% of UK SMEs make any investment, according to a new report from the Advertising Association and Deloitte.
Experts representing broadcasters, researchers and agencies have told advertisers they should not simply chase ‘likes’ or measure the volume of tweets, but rather leverage the data and insights they reveal about audiences.