Q3 UK adspend for 2018 rose 5.1% year-on-year to reach £5.6bn – the 21st consecutive quarter of growth, according to AA/WARC Expenditure Report data published today. Here, industry bosses share their views on the findings.
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In this week’s podcast, John Reynolds sits down with founder of Uncommon, Nils Leonard and Ali Hanan, founder of Creative Equals. Plus: Alex DeGroote on 2019’s media stories and Zenith’s Danielle Baker on the next cultural trends.
Out-of-home (OOH) specialist agency Talon has appointed Barry Cupples as global chief executive to drive expansion into international markets.
Dynamic TV leverages first-party data from Channel 4’s 18 million registered viewers and will be able to serve various data-driven creative across big screen devices such as smart TVs, plus mobile and desktop VOD.
Kicking off her new monthly column for Mediatel Newsline, Jan Gooding looks at ways the pitching process can be changed to the benefit of both clients and agencies.
Worried about the cost of delivering your online ads? IAB UK has launched a new tool to help advertisers understand the value they derive from the middlemen operating within the online advertising supply chain.
Bob Wootton challenges an advertiser seeking to restore brand saliency to use an ‘old fashioned’ media plan – if only to settle an industry-wide argument. Plus: understanding trading disputes.
Publicis Groupe’s data and technology division, Publicis Spine, has appointed Ian Thomas as its chief data officer, responsible for the wing’s overarching data and analytics strategy.
Rachel Arch will be joining the IAB, the industry body for online advertising, as its first head of partnerships, whilst Tom Stevens joins as its first head of marketing.
As part of a trio of promotions, performance marketing agency iProspect has elevated its managing director, Jack Swayne, to CEO, London with immediate effect.