The “reimagined” digital media supply chain features end-to-end fee transparency, direct connections between buyers and sellers and focuses on the availability of brand safe, fraud-free, viewable inventory, MediaMath said.
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Dan Clays succeeds Philippa Brown, who was recently named CEO of PHD Worldwide, and will report to Mike Cooper, group CEO EMEA & Asia Pacific at Omnicom Media Group.
David Bedford, who is the former head of planning at Gyro, joins the Cheil board’s digital leadership group providing direction to internal teams as well as building client relationships.
VW’s latest ad is a curious blend of a non-apology apology and shamelessness. Plus: A complicated Guardian ‘badge’ ad.
The UK’s largest out-of-home business, JCDecaux, has promoted Mark Bucknell to chief commercial officer, following the promotion of Dallas Wiles to Co-CEO in April 2019.
When it comes to measuring and reporting adspend, the industry is stuck in the same old rut, writes Denise Turner.
Commercial TV’s CRR has protected advertisers to the tune of several billion pounds – but the market has changed, and so too must the regulation. By Bob Wootton.
As economies stagnate and advertising’s standing hits a low ebb, there has never been a better time for adland to solve its problems together.
Data is often viewed purely as a statistical concept, writes Andy Fairclough – when what it needs is an emotional lens.
A 2016 study examining the way US media buying deals were conducted revealed a culture in which “non-transparent” business practices were the norm. Three years on, experts discuss what has changed, and what still needs to be done.