Mediatel understands that some publishers, led by the News Media Association and Newsworks, want to open industry-wide conversations about the use of ABC as a planning and trading currency after the launch of PAMCo last year.
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Morris joined the group, previously Aegis Plc, in 1992 and went on to hold senior positions before founding Isobar in 2003 where, as CEO, he drove its expansion into one of the world’s leading digital agencies.
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In her new role, Knight will work with media owners to develop strategic account plans for key publishers to optimise their returns from the SpotX platform.