More Agencies articles

Gen Alpha represents a distinct switch in the norm, powering a more ‘lean-in’ music consumption from earlier ages.

The British Heart Foundation got seven mainstream advertisers to interrupt their own radio ads for a “disruptive” campaign last month, but how did they get the brands to agree?

The cost-of-living crisis has started to impact high-income households since April, new data has found.

Pitching is a critical part of the industry but it’s been broken for years. Making it fast, ruthless, and public would go some way to improving the experience.

Mediahub’s Ross Jenkins believes his media agency may have found a way for brands to potentially save millions via a new technology developed in-house.

The7stars has launched Bridge, a proprietary data connection proposition that aims to give advertisers access to a privacy-first marketplace for addressable advertising.

In brief: Google Pixel and KFC Delivery will sponsor ITV’s FIFA World Cup Qatar 2022 coverage.

Watch: Kepler’s Karinna Maldonado discusses why advertising and media agencies need to become more like universities to develop and retain staff.

In brief: Dentsu agency, Carat, has become Vodafone’s “exclusive media provider” in 15 markets.

Christians don’t just spend money at Christmas. Why would you assume LGBTQ+ people only buy products during Pride month?, asks UM’s strategy chief.