Are advertisers realising that agency relationships are more important than they realised, asks the editor.
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WPP share price fell more than 7% today despite revenue growth and an upgrade of its full-year guidance.
Interview: The ‘Madison Avenue Manslaughter’ author is writing a sequel chronicling one agency’s attempt to transform itself.
In the context of slower economic growth and rising input costs, retail media spend growth represents a further headwind for brand owners.
The British Heart Foundation (BHF) has launched a campaign interrupting ads on Global’s Heart Radio Network and original podcasts to raise awareness about its research.
In brief: NHS England has chosen Wavemaker to handle its media strategy and planning for its flagship campaigns.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
The Brandtech Group, David Jones’ agency group, has announced a deal has been struck to acquire rival digital marketing group Jellyfish.
As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.