Scaffardi has over 15 years’ experience across sales, strategy, management and marketing, working with both international and regional clients in the media and advertising sector.
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OMG’s marketing agency Hearts & Science has hired Carlos Fitzpatrick and Sonia Cunningham, as executive planning director and head of AV, respectively.
A different way of thinking about the duopoly’s dominance will be music to the ears for many in adland, writes Dominic Mills. Plus: lunatic acquisitions, and a job title not as daft as it sounds.
For all the data at their fingertips, most advertisers are still far too dimly aware of what actually works for them, writes Bob Wootton. Plus: Just why is Goodstuff so good?
Businesses need to engage men in the conversation about equal pay and embrace the changing ways in which people want to work if the gender pay gap is ever to be closed, senior women in the ad industry declared this week.
MacCallum is currently UK chief executive at WPP’s M/SIX, and he replaces Stuart Taylor, who retires next month.
Grimmer is to take over as CEO of Mediatel from 1 July, when Derek Jones steps down to become executive chairman.
The backlash against Audi for pulling its partnership with BBH into review is nonsense, writes Jan Gooding, as she explains why procurement is so valuable to clients.
As he outlines some big changes for the company he helped found 38 years ago, Derek Jones looks back on what the business has achieved.
The Co-op and BrewDog are deploying rather ‘old-fashioned’ campaigns, writes Dominic Mills – and delivering real purpose in the process. Plus: the perils of being a media lab rat.