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MediaCom Worldwide chairman and chief executive Stephen Allan welcomes the launch of the local media’s new cross platform audience currency.

JICREG True Local reveals for the first time net deduplicated audience data for local newsbrands – showing that digital provides a 98% uplift to monthly print audiences.

Kirk will work alongside managing partners Sannah Rogers and Jon Stevens and head of investment, David Mulrenan.

The craft of planning is under threat, writes Mindshare’s Emily Scovell – but there’s something we can do to save it.

Exploiting the subtle psychological quirks that define human behaviour can make office workers act much more sustainably, writes William Hanmer-Lloyd.

The new IPA president tells Michaela Jefferson about his bold new agenda – and what he thinks about consultancies, diversity, tech and the duopoly.

Scaffardi has over 15 years’ experience across sales, strategy, management and marketing, working with both international and regional clients in the media and advertising sector.

OMG’s marketing agency Hearts & Science has hired Carlos Fitzpatrick and Sonia Cunningham, as executive planning director and head of AV, respectively.

A different way of thinking about the duopoly’s dominance will be music to the ears for many in adland, writes Dominic Mills. Plus: lunatic acquisitions, and a job title not as daft as it sounds.

For all the data at their fingertips, most advertisers are still far too dimly aware of what actually works for them, writes Bob Wootton. Plus: Just why is Goodstuff so good?