More Agencies articles

When it comes to measuring and reporting adspend, the industry is stuck in the same old rut, writes Denise Turner.

Commercial TV’s CRR has protected advertisers to the tune of several billion pounds – but the market has changed, and so too must the regulation. By Bob Wootton.

As economies stagnate and advertising’s standing hits a low ebb, there has never been a better time for adland to solve its problems together.

Data is often viewed purely as a statistical concept, writes Andy Fairclough – when what it needs is an emotional lens.

A 2016 study examining the way US media buying deals were conducted revealed a culture in which “non-transparent” business practices were the norm. Three years on, experts discuss what has changed, and what still needs to be done.

MediaCom Worldwide chairman and chief executive Stephen Allan welcomes the launch of the local media’s new cross platform audience currency.

JICREG True Local reveals for the first time net deduplicated audience data for local newsbrands – showing that digital provides a 98% uplift to monthly print audiences.

Kirk will work alongside managing partners Sannah Rogers and Jon Stevens and head of investment, David Mulrenan.

The craft of planning is under threat, writes Mindshare’s Emily Scovell – but there’s something we can do to save it.

Exploiting the subtle psychological quirks that define human behaviour can make office workers act much more sustainably, writes William Hanmer-Lloyd.