Experts have warned it will be another two years before the online world’s brand safety issues are resolved as they outlined new solutions to a growing industry problem.
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40% of consumers expect to upgrade their homes to connected products, but experts warn that it will be an ‘overwhelming’ transition
It’s lonely being the UK’s first and only creative agency to have ‘B Corporation’ status, writes And Rising’s Jonathan Trimble.
In another effort to simplify its group structure, WPP is to merge J. Walter Thompson – the world’s oldest advertising agency at 154 years – with digital network Wunderman.
There are times when the industry gives the impression it is ashamed of what it does, writes Dominic Mills – but it should lift its head and look at the bigger picture. Plus: how Artefact is embracing geekiness with pride.
The ways in which agencies have adapted since the ANA’s 2016 probe into media rebates appear to have made some elements of trading even less transparent, writes Stephen Broderick.
Founded by Benjamin Ayres in 2016, Bagboard distributes paper bags featuring advertising to independent retailers, and are free to consumers, heavyweight and eco-friendly, negating the need for a single-use plastic bag.
With Amazon using its clout as a data-led business to muscle deeper into the advertising market, marketers say we can expect a further move away from traditional brand-building.
In his new role Benincasa will be responsible for Teads’ Publisher Suite, launching early next year, which aims to bring publishers closer to the advertiser’s business objectives.
Fulford joins from Mindshare where he served as managing partner, and was responsible for redefining the agency’s proposition and driving growth.