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There is an unconscious bias in adland that assumes the goal of marketing is merely to ‘optimise’. It is high time we prick this idea once and for all, writes BBH’s Richard Madden

In her new role, Knight will work with media owners to develop strategic account plans for key publishers to optimise their returns from the SpotX platform.

Advertising network Dentsu Aegis has further grown its offering in the north of the UK with the acquisition of Manchester-based creative agency BJL.

Launching within The Last Leg, the campaign mocks prevailing gender stereotypes in advertising and uses the RAF’s own female talent serving in front line roles.

The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.

Sponsor content: JICMAIL attended the Future of Brands to talk about how the new currency can support customer outcomes through the use of econometrics. Tara Pickles explains.

WPP’s out-of-home agency has announced that Taylor will be retiring in June 2019.

In his new role, Rod Sobral will be responsible for overseeing all of the agency’s global brands and developing new capabilities for the business.

Oliver Hansard, 4C Insights’ VP Sales, explains why marketers have to take an audience-first approach to their advertising – and why the logical adaption is for media agencies to mould their teams around that strategy.

By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.