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Interview: Total Media CEO Tom Laranjo explains why the behaviours that don’t change in media are as important as the ones that do.

Vodafone has begun an international review of its media planning and buying agency requirements, The Media Leader can reveal.

TikTok’s growth numbers demand advertisers’ attention – the effectiveness opportunity is too great.

Annette King, CEO of Publicis Groupe UK, has been chosen as the new chair of the Advertising Association.

Not only must we build igloos to protect us from this data blizzard, we can use data to build them too. 

Havas Media Group and Lumen Research will create tools to plan, measure, buy and optimise attention on a global scale as part of a new partnership.

Those who mistrust purpose-driven marketing want to see receipts. Where you can measure impact or cost, display them with pride.

Sir Martin Sorrell has insisted demand for digital ad services remains robust this year despite forecasts of an economic slowdown.

mSix&Partners, the joint venture between The&Partnership and GroupM, has made two promotions to its senior leadership team.

Vivid Goliath, the toys ad games company, has appointed Havas Entertainment as its UK media agency of record.