Brown, who joins from her role as CEO of Omnicom Media Group UK, succeeds Mike Cooper, who was named Group CEO, Omnicom Media Group APAC and EMEA on Tuesday.
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Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year. Here, experts share their views on the results.
Media fragmentation has complicated the advertising market, writes Duff Borer – and with it the media planner’s line of sight, from initial business problem to campaign execution.
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Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year.