The new name comes seven months after former CEO and founder, Mike Colling – after whom the agency was originally named – stepped down from his position.
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Sponsor content: Marketing is blighted by the Cobra Effect – and the way we measure campaign effectiveness creates the risk of unintended consequences, writes Richard Shotton.
Richard Shotton is leaving Manning Gottlieb OMD later this month in order to set up his own behavioural science consultancy, Astroten.
Out-of-home specialist agency Posterscope has promoted Nick Halas and Russell Smither to senior global positions, both effective immediately.
The WFA is rallying brands “to hold social media platforms to account” after failing to stop “dangerous” and “hateful” content.
The agency declined to formally comment, but Myers-Lamptey confirmed the news to Mediatel, but did not elaborate on future plans at this stage.
Want to develop a business strategy that connects with all sorts of women? Then stop making us feel like shit, writes Majbritt Rijs.
The World Federation of Advertisers has today announced a new leadership team and elected Mastercard’s chief marketing and communications Officer, Raja Rajamannar, as its new president.
Do something bad, and you’re likely to compensate with a good deed – or vice versa. Here, William Hanmer-Lloyd explains how advertisers can use this behavioural quirk to improve targeting.
Bob Wootton looks at how adland corrupted one of its favourite buzzwords. Plus: Why we need a review into the value of media channels, and CRM forceably revisited.