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Brands need to find ways to marry past, present and future.

The WFA-led coalition also announced new standards on ad placements, and a brand safety outline for the metaverse.

In an exclusive interview, the global CEO of IPG Mediabrands Daryl Lee talks about the shortlist for this year’s Media Lions.

The companies have entered an exclusive two-year partnership.

Focussing on media cost over investment and audience delivery is damaging advertising effectiveness.

How can we interrogate our media planning and buying to embed DEI principles into campaigns all year round? 

The head of the UK advertising trade body has warned that agencies increasing prices are unavoidable because of growing inflation.

Interview: Total Media CEO Tom Laranjo explains why the behaviours that don’t change in media are as important as the ones that do.

Vodafone has begun an international review of its media planning and buying agency requirements, The Media Leader can reveal.

TikTok’s growth numbers demand advertisers’ attention – the effectiveness opportunity is too great.