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High share prices at P&G and Unilever show their classic branding and marketing skills are still enormously effective, writes Dominic Mills.

Following last year’s shock move into the out-of-home market, Global has today confirmed a number of key executive appointments for the new outdoor division.

Following the loss of clients in the automotive, pharmaceutical and FMCG sectors, WPP has reported a 8.5% decline in first-quarter sales in North America, its largest market.

WPP’s recently merged digital and creative agency, VMLY&R, has hired Karen Boswell as its first EMEA chief experience officer.

It’s not easy saying sorry and explaining what led you to make a poor decision, writes Jan Gooding – but doing so is an act of strength rather than weakness.

Advertisers are still failing to invest enough into media training, a new survey of advertising professionals revealed this week.

Advertisers hold the cards when it comes to reporting success – so how will we know if the great in-housing experiment has worked? Plus: ISBA’s Dorchester headache and why Advertising Week Europe mystifies.

Experts from across the industry give their thoughts on the IPA Bellwether report for the first quarter of 2019.

WPP agency Wavemaker has hired Adam Puchalsky as its new global head of content, effective immediately.

If half the world hates your brand, the other half will buy your product, writes Sophie Russell.