Rajar’s latest report proves everyone loves radio – and despite so many great stations and shows on the ever popular BBC, commercial radio is also in rude health. Here are the key take-outs, with views from industry experts.
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Nick Manning, co-founder of Manning Gottlieb OMD and most recently SVP at MediaLink, is set to launch Encyclomedia later in the summer.
Radio ads that correspond with the current activities of their listeners are significantly more effective in terms of memory encoding and recall, new research has revealed.
Although there appears to be an influencer backlash, today’s trust issues are just teething pains, writes Emily Knox.
How a lawsuit over website design cut to the heart of Accenture’s new ad business. Plus: Global’s male-heavy leadership is at odds with its audience.
As Radio Audio Week 2019 gets underway, MediaCom’s Mesha Williams explains why it’s important for agencies to take stock of what radio and audio has achieved in recent times, and looks at what the future holds.
Despite everyone hurling buckets of money at them, a new study shows only 4% of users trust the bulk of information coming from so-called influencers.
Sponsor content: There is always a place for a new media planning currency, writes Ian Gibbs – especially one that helps stretch client budgets further than ever when it comes to driving positive business outcomes.
The indy media and marketing consultancy has promoted Nick Pugh to managing director, UK & Ireland, while appointing Laetitia Zinetti as managing director for Continental Europe.
Mediatel is delighted to announce the winners of this year’s Connies – the annual awards celebrating new advertising, tech and commercial opportunities in the connected market.