TV advertising is still a powerful way to sell product, writes Nick Manning – but change is coming and advertisers and their agencies must move to update decades-old working practices.
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As campaigns have become multi-dimensional, true effectiveness has turned into a more holistic concept, writes Dominic Mills. Plus: why Keith Weed’s offer to Sorrell isn’t as generous as it looks.
Lawyers have written to the former WPP boss to warn him that winning a MediaMonks bid with his new venture S4 may put him in breach of contract.
There was sex, dating and dancing, AI in the advertising and a digital mindset at Channel 4’s upfronts. Here’s our review from the new summer format.
New research from Newsworks and GroupM UK reveals that quality online environments – where consumers have a deeper relationship with the brand, such as news brands or sport sites – are 42% more cost effective for advertisers.
UM was brought in after an uncontested pitch, with Fentimans looking to increase its media activity as consumer demand in the premium drinks category rises.
In her new role, Katt Wright will be responsible for streamlining processes and developing products, whilst implementing operational programmes.
Channel 4 has been conducting laboratory tests with viewers that have demonstrated the potential to dramatically improve ad recall.
Adopters, sceptics, brands and researchers debated the use of behavioural science in advertising at the Big Day of Data. Can it really herald a new era for marketing effectiveness?
Heather has been working in neuro-marketing for over ten years, and is one of the founders of Neuro-Insight’s UK operation. Here, she tells Mediatel how neuroscience can be applied to advertising.