The concept of masculinity is evolving and advertisers must evolve with it, according to a study released today reporting that 69% of men in the UK feel misrepresented by brands.
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Accenture, the consultancy that had already moved its tanks on to the lawn of the advertising holding companies, has now announced it wants more of their business by boosting its programmatic ad buying capabilities.
The award is asking ad creatives to create campaigns which challenge fixed stereotypes, objectification and sexualisation of women.
The findings highlight consumer appetite to take greater control of personal data ahead of Friday’s deadline (25 May).
Four ex-Karmarama bosses have set up Wax/On with the aim of “reinventing” the original partnership between media and creative agencies.
WMG’s research also reveals that there has been a significant increase in attention measures year-on-year.
Magazines are hugely undervalued by marketers and agency leaders – despite the fact they fully engage their audience’s attention and inspire an unparalleled degree of trust. How do we change this, asks PHD Media’s Mike Florence.
Manning Gottlieb OMD, part of Omnicom group, will be the sole media buying partner for the UK government for the next four years, taking over from Carat.
In the wake of the #MeToo and #TimesUp movements and the ‘Top 5 email scandal’, the IPA has today published its new Code of Best Practice on Dignity at Work.
Even when presented with hard evidence many marketers still fail to rectify their poor investment decisions, writes Bob Wootton.