More Agencies articles

As advertisers, we should be thinking critically about current Millennial beliefs and behaviours – and what that is now creating in the next generation, writes futurist Tracey Follows.

The first media agency to utilise blockchain ‘smart contract’ technology has gone awfully quiet since it launched to much fanfare a year ago. What happened, wonders Bob Wootton.

If we are smarter in the planning stages, we can make our ads work harder, writes Inskin Media’s Dominic Tillson.

Thanks to a forensic examination by Les Binet and Peter Field, the ad industry now has a good hold on the ideal balance between short-term performance marketing and longer-term brand-building.

Channel 4’s The Circle highlights the value of social media peer approval for brands, writes Wavemaker’s Dom Whitehurst

The new creative team will establish a collaborative community of experts, operating in a more agile structure across the agency’s capabilities.

Mediatel reports back from ITV’s Palooza – where a new ‘scaled-up’ business case was made with plenty of celebrity and glitter.

The ongoing chaos surrounding Brexit has led to the weakest growth in total marketing budgets since the fourth quarter of 2015, according to the latest IPA Bellwether report.

Kinetic UK’s John Davidson shares his views on what Global’s acquisition of Exterion means for the media industry.

As the online measurement body approaches its tenth birthday, Richard Marks explains how it fits into the currency JICsaw.