The Co-op and BrewDog are deploying rather ‘old-fashioned’ campaigns, writes Dominic Mills – and delivering real purpose in the process. Plus: the perils of being a media lab rat.
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The industry veteran, who co-founded Manning Gottlieb Media (MGM) in 1990, will write monthly discussing on some of the biggest issues facing media and advertising.
A new partnership between the ad industry and the Department for International Trade is heading to Cannes with the message that the UK is open for business post-Brexit.
It has been a great week for radio, but threats still lurk on the horizon. Here is our view on the main issues facing the sector.
After four years at the agency as head of client services, M&C Saatchi Performance’s Andrew Platt has been promoted to managing partner of performance.
Rajar’s latest report proves everyone loves radio – and despite so many great stations and shows on the ever popular BBC, commercial radio is also in rude health. Here are the key take-outs, with views from industry experts.
Nick Manning, co-founder of Manning Gottlieb OMD and most recently SVP at MediaLink, is set to launch Encyclomedia later in the summer.
Radio ads that correspond with the current activities of their listeners are significantly more effective in terms of memory encoding and recall, new research has revealed.
Although there appears to be an influencer backlash, today’s trust issues are just teething pains, writes Emily Knox.
How a lawsuit over website design cut to the heart of Accenture’s new ad business. Plus: Global’s male-heavy leadership is at odds with its audience.