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The drinks giant has a team of experts to help brand managers make the most of media buying and creative agencies. This is not in-housing, but upskilling, and partners should welcome it, the company told Future of Brands Sydney.

Research by the beauty products giant shows that in-store experiences have a bigger influence on customer journeys than any media – so it has updated them with state-of-the-art tech.

Sponsor content: Louise Cook explains what JICMAIL means for the industry from an econometric point of view.

It’s not easy to turn down ROI in favour of maintaining values, writes MediaCom’s Josh Krichefski – but if we don’t have courage in our convictions industry progress will be undermined.

Advertisers should be more “ruthless” in choosing which media platforms they support, according to the chair of Thinkbox, in another public spat between the highly regulated TV industry and the scandal-prone online world.

Advertising network Publicis has merged two of its six media agencies – Blue 449 and Spark Foundry – with Chris Boothe to lead the new global network.

We’ve been spending billions of dollars of marketing spend on ‘good-enough’ proxies for people and audiences, writes Wavemaker’s Alex Steer. What we’ve built is a house of cards.

An ad-free streaming service co-funded by ITV isn’t going to do advertisers any favours, writes Dominic Mills. Plus: how to cut through the brand purpose white noise.

In this week’s Media and Marketing podcast, host John Reynolds interviews the newly-appointed CEO of Wunderman Thompson Mel Edwards. Plus: Outsmart and Total Media on the Capital’s junk food ban.

Sizmek, the buy-side advertising platform, has made three executive appointments this week – including Paul Wright who joins as general manager with full oversight of the EMEA regions.