Advertising has the power to shape business, culture and behaviour – so now it’s even more important to embrace the positive impact of what we do, writes strategist Tara Austin.
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The&Partnership has today announced the promotion of Oliver Feldwick from head of digital strategy to global head of innovation, tasking him with “future-proofing” the network across all markets and departments.
Rajar’s Q3 report reveals how radio is reaping the benefits of digitisation – here are the key take-outs, with views and analysis from industry experts.
The research shows uplifts in metrics such as brand awareness and brand action when full motion digital OOH was added to social media ad campaigns, which average at an increase of 23%.
As advertisers, we should be thinking critically about current Millennial beliefs and behaviours – and what that is now creating in the next generation, writes futurist Tracey Follows.
The first media agency to utilise blockchain ‘smart contract’ technology has gone awfully quiet since it launched to much fanfare a year ago. What happened, wonders Bob Wootton.
If we are smarter in the planning stages, we can make our ads work harder, writes Inskin Media’s Dominic Tillson.
Thanks to a forensic examination by Les Binet and Peter Field, the ad industry now has a good hold on the ideal balance between short-term performance marketing and longer-term brand-building.
Channel 4’s The Circle highlights the value of social media peer approval for brands, writes Wavemaker’s Dom Whitehurst