Not only must we build igloos to protect us from this data blizzard, we can use data to build them too.
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Havas Media Group and Lumen Research will create tools to plan, measure, buy and optimise attention on a global scale as part of a new partnership.
Those who mistrust purpose-driven marketing want to see receipts. Where you can measure impact or cost, display them with pride.
Sir Martin Sorrell has insisted demand for digital ad services remains robust this year despite forecasts of an economic slowdown.
mSix&Partners, the joint venture between The&Partnership and GroupM, has made two promotions to its senior leadership team.
Vivid Goliath, the toys ad games company, has appointed Havas Entertainment as its UK media agency of record.
Emmi Caffe Latte has become the latest brand partner for ITV2’s popular youth dating show Love Island.
Ecommerce functions are still managed through “fragmented and siloed” models which must evolve, a report by the WFA and Dentsu warns.
UK media agency start-up Bicycle London is launching an international arm after winning a multi-million pound account.
Yes, we need to prepare for the worst case scenario, but there is a positive future for C4 that is not beyond the realms of possibility, writes David Price.
