Behavioural agency Total Media Group has launched a new consultancy, aiming to use behavioural science and bespoke technology tools to solve business challenges for clients.
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Future of Brands Sydney provoked a frank debate about whether the agency model is broken. The best agencies may be clean but are still impacted by the transparency sins of others.
Cindy Rose OBE is to join the board of WPP as a non-executive director as the holding company seeks to boost its tech credentials.
In a time of economic and political turmoil, the marketing industry needs to take a leaf from its own book, writes Adam Morton.
The Unilever CMO has made admirable public promises to clean-up parts of adland – but remains strangely tight-lipped about any progress, writes Dominic Mills.
The former head of MediaCom Beyond Advertising (MBA), Tom Curtis, has been promoted to executive creative director, a role newly-created to drive creative-first campaigns for clients.
The UK’s commercial broadcasters say they are even willing to pitch together for clients as bosses at Channel 4, ITV and Sky build resources to get senior sales and strategy staff into client boardrooms.
Michaela Jefferson meets the young coders behind Permutive – the start-up publishers are now queuing up to work with.
To mark IWD 2019, Mediatel spoke with women – all at different stages of their careers – to see how much progress has been made towards a gender balanced media and advertising industry, and how much work remains to be done.
The drinks giant has a team of experts to help brand managers make the most of media buying and creative agencies. This is not in-housing, but upskilling, and partners should welcome it, the company told Future of Brands Sydney.